Introducing…Dark Detox!

Introducing…Dark Detox!
22/11/2017 WOW

BIG NEWS ALERT! We are thrilled to announce the launch of a brand new drink for you to try! WOW Dark Detox is a blend of cold pressed juices, filtered water, and activated charcoal available in three awesome flavours; Lemon, Lemon & Mint and Raspberry. If you’re not 100% familiar with the wonder ingredient that is activated charcoal, let us give you the lowdown.


The activated charcoal in our drink, not to be confused with the stuff you find on your barbecue, is made from blackened coconut shells. It helps maintain a healthy digestive tract by removing toxins. Now for the science bit: when consumed, gas and other impurities in your body are trapped by the charcoal pores, stopping them from being fully absorbed into the bloodstream. They are then removed naturally from your body. Cleansing these nasties from your system can reduce bloating, increase energy levels and even improve your complexion. NBD?!


Dark Detox is perfect for when you are feeling run down, after an indulgent weekend or in the morning for a cleanse to start you day right.


You might have seen activated charcoal in beauty products during 2017, following the peel off mask trend that hit earlier this year. The cleansing qualities of activated charcoal now also have celebrity fans such as Kim Kardashian, Gwyneth Paltrow and Shailene Woodley praising the multitude of benefits from other activated charcoal juices and lemonades. However, until now, drinks containing the highly-sought after ingredient have come with a hefty price tag, with some fetching up to £3.99 for a bottle.


We’ve been HUGE activated charcoal groupies collectively, but could never quite understand the super high price point. So, we’ve created an accessible, great tasting, cold pressed drink with all the benefits of activated charcoal, that won’t break the bank – you are welcome!


The result is Dark Detox, which Sainsbury’s is bringing to the masses across selected stores in the UK from TODAY priced at £1.89! We are more than a little excited for this and can’t wait to hear what you all think!


Please share your thoughts and pics over on social and make sure to include the hashtag #DarkDetox !