Now available at Sainsbury’s. WOW, that’s good.
November 2015, we launched our cold pressed chia range under the name Wow Chia. We rebranded & became WOW in June last year, followed closely by a nationwide listing with Waitrose.
In April, The Co-op took us on for a store trial in their meal deal. Today, we’ve officially launched into a select group of Sainsbury’s stores across the UK! The milestones keep on coming, & we couldn’t be more excited to push super healthy nutrition into the mainstream!
There’s a lot of narrative out there on so called ‘super’ ingredients. With chia seeds, it is very simple: they’re full of plant based protein, fibre & omega 3, allowing us to compete not only with other purely cold pressed juices, but also drinks that include unnatural, or animal based additives.
Chia also offers a unique texture (which often evokes that ‘WOW’ face on first taste) to our juice that we’ve made visible through our label. We’re here to make things as transparent & healthy as possible. We think we’re doing a pretty good job.