WOW’s juice jargon buster

WOW’s juice jargon buster
25/09/2017 WOW

Can you remember the last time you saw an Instagram post that didn’t have at least five hashtagged nutritional terms that completely confused you? As the health community continues to grow, we are discovering more and more great benefits of natural ingredients. But this means there are a whole host of ‘buzzwords’ used to market products that many of us actually haven’t got a clue what they mean – probiotics just sounds healthy, right? But do you actually know what they are?

To help guide you through the maze of these terms, WOW’s team of experts have created a juice jargon buster, covering off everything from antioxidants to omega-3…. Read on and be perplexed no more!  

  • Cold-pressed

Cold pressing might sound like an intense spa treatment, but it’s actually one of the best ways to get juice out of fruit and vegetables. The biggest difference between cold-pressed juice and juicing at home is the last step. At home, once blitzing your juice using your blender, you drink it straight away enjoy it before any microbes and oxygen can get to it.

  • From concentrate

Fruit juices made from concentrates are high in fructose, which is a sugar molecule that our body turns into fat and inflammatory compounds more easily than it does with glucose. They are boiled, dehydrated then rehydrated again and all of this processing results in poor taste, detrimental health benefits and super high sugar content. Of course, fructose is naturally found in fruit, but contains much less of it per serving than from concentrate.

  • Probiotics

Probiotics are live bacterial cultures found in yoghurts and other dairy products. They’re believed to be beneficial to our overall health through their ability to restore a proper balance to our guts. The GanedenBC30 probiotic, found in our Lively water, enhances protein utilisation and our strain survives ten times more effectively than yoghurt cultures. Popular yoghurt products add probiotics to make these health claims, so you are best using naturally live active cultures are your best bet at a source of probiotics rather than ones with the ingredient artificially added in.

  • Prebiotics

Just to make things interesting, prebiotics have now been added into the healthy community mix. Prebiotics are specialised plant fibres that essentially give the pre-existing good bacteria  in your gut a big warm hug. So the main difference between probiotics and prebiotics is whilst probiotics introduce the good bacteria, prebiotics act as a kind of fertiliser for good bacteria that’s already there, improving your body’s ratio of it. Improving this has been shown to have a direct correlation to your health and overall wellbeing.

  • Antioxidants

This is one of the most widely bandied about terms in the superfood industry – but what does it actually mean for your health? Antioxidants are compounds, acting as our body’s defense against free radicals such as byproducts of digestion and environmental toxins. When left to their own devices, these disease-causing nasties can damage your cells and DNA, so antioxidants are a must. Aim to get them from whole fruits and vegetables and green tea rather than anything artificial.

  • No added sugar

This one is nice and easy. Take our chia seed drink for example, the juice is made from 100 per cent freshly cold-pressed fruits and vegetables with no added sugar. The sugar is naturally occurring in the fresh produce. Simple.

  • Omega-3

Don’t worry, having omega-3 in your smoothie doesn’t mean it’s going to taste like haddock. Essentially, omega-3s are a class of polyunsaturated fatty acids, which means they are liquid at room temperature. It’s famously found in fish, but it is also present in some greens and seeds, including our hero from Bolivia! Omega-3s have been proven to aid in reducing inflammation, lowering cholesterol and can help mitigate arthritis symptoms. Who knew?!

  • Fibre

Fibre is a carbohydrate that passes through your gut to help regulate your body’s use of sugars. It keeps hunger and blood sugar in check and, you guessed it, chia seeds are packed with the stuff.

  • High Pressure Processing

When a drink is High Pressure Processed (HPP), like our chia seed drinks, the cold juice is bottled, sealed and put in a large chamber, which fills with water and applies a crushing amount of pressure (equal to five times the pressure found at the deepest part of the ocean) to inactivate pathogens. This allows us to deliver vibrant tasting chia seed juices that have much longer shelf lives.

Are there any health buzzwords you’d like us to decode? Drop us a line